AUSTIN HORN CAMP
BRAND IDENTITY
Located in Austin, Texas, the camp cultivates a supportive french horn community for middle school and high school students that empowers students to become more independent, creative, curious, and knowledgeable young adults. With the target audience being Texas brass students and parents, a youthful take on the Texas heat using imaginitive elements such as floating star, music notes, and the familiar feel of a layered paper school project is a fun way to grab the right attention.
The Austin Horn Camp identity is represented by a star inside of the french horn, a widely-used symbol of Texas unity. This symbol is found in the Texas state flag and seen all over Texas residences. The design is legible, youthful, and simple in color scheme, designed to appeal to parents and young musicians.
