DEXTER
Official Showtime Merch Collection
Originally made to be an Amazon exclusive tshirt design, the exploration expanded into a collection of merchandise that was built out more expansively by an agency to now live on The Paramount Shop. Design and art direction was in collaboration with Kenneth Martinez. The process began by exploring themes and editorial from the show, and exploring current trends in apparel. The main design challenge was taking the slightly outdated assets and reconfiguring them to create something new and trending.
In exploration, the first trend that stood out to me that I could imagine translating well to the Dexter brand was calligraphy overlayed onto large, bold text. I ended up breaking up the quote “Even though I’m not one of them, sometimes I can really be a moster”. Finding the line between subtle and illegible was the main design challenge here— Once that piece was locked in, adding the blood was the icing on the cake. Other trend exploration involved researching vintage horror novel covers and posters, which inspired the type and image treatment on the mug below, featuring the quote “Guilt Can Really Be A killer”.
