ENTERTAINMENT & CONSUMER PRODUCTS
E-COMMERCE
In today’s retail retail landscape, design goes beyond aesthetics — it’s how audiences connect with brands. From Amazon storefronts to Walmart advertisements, I create digital content that builds excitement around new products and releases across Paramount’s portfolio of beloved IPs, including SpongeBob SquarePants, PAW Patrol, Avatar: The Last Airbender, and Dora the Explorer.
Each campaign is designed to align with brand voice and platform strategy. Whether highlighting a streaming launch, seasonal collection, or creating storefront navigation, ensuring that every visual feels both it’s important for each piece to feel fresh and true to the franchise. These designs extend brand identity, strengthen recognition, and create a cohesive experience across the competitive digital retail space, turning everyday browsing into moments of discovery and connection.
RETAIL
Retail-focused creative developed across digital screens, print advertising, and shopper-facing campaign touchpoints for major entertainment properties. Beyond executional design, I’ve also contributed to internal retail guides, launch materials, and early concept development for upcoming programs—helping shape cohesive visual direction across retail experiences.
My work in this space has involved balancing franchise identity and retailer needs. Whether creating shopper-facing creative or supporting larger retailer rollouts, I focus on making branded worlds feel clear, cohesive, and engaging across every touchpoint. Below are a few print ads and a digital screen designed for an in-store shopping experience.
