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ENTERTAINMENT & CONSUMER PRODUCTS

E-COMMERCE

In today’s retail landscape, digital storefronts have become an extension of franchise storytelling. At Paramount Consumer Products & Experiences, I create e-commerce and retail marketing creative that supports major entertainment brands across platforms including Amazon and Walmart.

My work spans storefront systems, campaign assets, navigation graphics, promotional banners, and franchise-focused digital experiences for properties including SpongeBob SquarePants, PAW Patrol, Avatar: The Last Airbender, Dora, and Teenage Mutant Ninja Turtles.

Beyond individual asset creation, I’ve contributed to broader retail visual direction through the development of branded badges, category systems, and supporting design elements used across consumer product presentations and retail guides. Each project requires balancing franchise identity, retailer requirements, and evolving campaign strategies while maintaining cohesive visual storytelling across touchpoints.

RETAIL

My retail experience spans digital campaigns, print advertising, in-store signage, large-format graphics, and production-ready creative for licensed entertainment properties.

Working across both physical and digital retail environments has strengthened my understanding of how franchise brands translate across consumer touchpoints — from shopper-facing advertisements and e-commerce executions to internal retail guides and rollout support materials.

In addition to design execution, my role has involved preparing production files, adapting creative for varying vendor specifications, troubleshooting print and color workflows, and collaborating with cross-functional teams to support retail launches at scale. While many recent global retail initiatives remain confidential, the work below reflects a selection of print and digital executions developed within Paramount’s consumer products space.