PASSION MIND & BODY FITNESS

Branding

Passion Mind & Body Fitness is a community-oriented gym which offers classes all day, including early morning and evening classes to appeal to the varying schedules of new mothers. 

The company colors are strong, with rich purple for royalty and femininity, dark gray for power, and a light yellow accent for energy and motivation. The logo mark comprises a dissected passion fruit, said to relieve stress and act as a symbol of an abundant life.